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Projet

Ladurée

Architecte

GREENARCH architecture + environment sprl

Programe
Ladurée famous Macaron from Paris wait more than 10 years to open new shops in Belgium. This shop located in one of the main shopping streets of Antwerp (Schuttershofstraat) is the first retail of several new Ladurée retails planned in Belgium.
About
The decoration of the pastry shop was entrusted to Jules Cheret, a famous turn-of-the-century painter and poster artist in the 19th century. M Cheret sought inspiration from the painting techniques used for the ceiling of the Sistine Chapel and the Garnier Opera. By incorporating them in his work, he added depth and relief to the ceilings ornamented with cherubic children. The story of the Ladurée macaron starts with Pierre Desfontaines, second cousin of Louis Ernest Ladurée, who at the beginning of the 20th century first thought of taking two macaron shells and joining them with a delicious ganache filling. The challenge was to create in a very small surface a new shop with all Laduréee colors and materials corporate image. This was done with Panetude office in France.
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Typology
Shopping (include mixed use)
Status
Built
Year of conception
2012
Year of delivery
2012
Client
Ladurée
Total budget
400000
Area
50

Schutterhofstraat 51
2000 Anvers

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